Flexitarians have a new option with plant-based products by The Vegetarian Butcher, launched at The Social Kitchen.
Meat-eaters and flexitarians alike have reason to celebrate as the plant-based food craze hits a high with another newcomer on the market. But what makes it stand out – besides its brand name – is the story behind it. It was created by Jaap Korteweg, a ninth-generation farmer and founder of The Vegetarian Butcher, also a meat-lover who turned vegetarian. Buoyed by a passion for wanting to make the planet a more sustainable place to live in, he sought to reduce the harmful anthropogenic greenhouse gas emissions caused by global livestock, making it his mission to promote a flexitarian diet that would significantly reduce red meat consumption.
Read more: https://www.epicureasia.com/dining/15349/save-the-planet-with-nobeef-and-nochicken/