Globally, as many individuals and corporations trudge on to cope with the economic fallouts brought forth by the Covid-19 pandemic, it is often heartening when we hear of philanthropic activities that aim to bring relief to various social groups. From the provision of daily meals to the marginalised, the creation of employment opportunities for the disenfranchised, the donation of educational resources for the future generation, to acts of solidarity to express gratitude to migrant workers and frontline workers and even love offerings to keep alive the enduring works of the performing arts sector.
While the heart of philanthropic actions rests on the simple desire to be in solidarity with others; paradoxically, the behind-the-scenes processes and works of charitable works are often much more complex and constantly in-flux. Let’s take the story Project Makan in Singapore for example. Project Makan is an initiative Alvin and Kian Peng of The Social Kitchen (TSK), a social enterprise that manages charities’ kitchens as a central kitchen for food deliveries.
Read more: https://marketinginasia.com/2020/05/16/project-makan/